I like going to the movies. A lot. And by "a lot," I mean that both my enjoyment of the activity and its frequency are on the high end of the spectrum. According to my tally, which is accurate unless I've forgotten one, I've seen 15 movies since arriving in Paris, an average of 2.39 movies a week, considering that, as of today, we've been here 6.29 weeks. But who's counting? I don't know when I became such a movie hound, although years of New York City therapy indicate that I should blame my parents, and in this case, it might even be justified. My folks have been going to Friday-afternoon movies for ages now (movie before dinner means you're less likely to fall asleep, a tendency that seems, to my chagrin, to be genetically dominant), and have gone to Sundance for the last bunch of Januaries (do you pluralize January with an i-e-s?). For most of the year, they've already seen the bulk of the good movies to come out in the theatres. So I come by my cinematic zeal honestly, as they say. I don't know whether it's the comfy seats, the escapism, the un-butter on the popcorn, but whatever the reason, I'm kinda hooked.
Going to the movies here in Paris is funny. Less ha-ha, more stroke-your-chin. Here are some of the reasons:
- For starters, it's pricey. A full-price seat at the nearish-by multi-plex comes in at 10,20 € (they reverse commas and decimal points for numbers here), which Google tells me is $15.22 today--expensive even by inflated Manhattan standards.
- There's no climate control in the theatres. At home, you might go see a movie on a hot summer day to cool off, whereas here, the body heat in the windowless room can reach sweatlodge levels. Who knew I'd be cheering the approach of winter?
- Before most movies, after the previews, there are a boatload of ads. Not every time, but most of the time--also odd. But I have seen some of these ads a good ten times. And by "good," I mean "annoying." Some of the regulars:
- The Ikea ad where the lady can't believe the low prices and drives away thinking she is the lucky beneficiary of a big mistake, at the end of which a woman's voice whispers "bien plus qu'un marchand de meubles" ("much more than a furniture store"). Loud whispering is super-irritating.
- The ad for some phone company where a guy picks up a stone on the beach and starts talking into it, and the message actually gets to his winsome girlfriend like this is normal.
- Usually two ads for ice cream or some sort of ice cream novelty, often incorporating semi-erotic imagery, with the fine-print message at the bottom reminding you to eat fruits and vegetables, exercise, and avoid a diet that is too sugary, salty or fatty, pointing you toward the website mangerbouger.fr (EatMove). I checked the site out and think it's kind of dynamite (much more fun than this one), but it is all in French, and so might pose some comprehension difficulties for my non-Francophone readers. In fact, if it doesn't, that would be pretty weird, wouldn't it? But I digress.
- A protracted colonialist-looking ad featuring a South-Asian girl following a decked-out Nicole Kidman around, goo-goo-eyed, before NK catches some dude's gaze and absconds behind closed doors, unzipping the back of her dress, to drink some Schweppes citrus soda and say to us naughty-minded viewers (in English, with a French subtitle): "Hey, what did you expect?"
- Two ads, with one or two others in between, for the special MTV cell phone service package with provider SFR. A bunch of teenagers gallivant around on a grassy hill, and then shake up a dorky-kids' party.
"15 movies?!" you say? "Do tell!" In fact, in the time it has taken me to write this, that number has become 16. Stay tuned for Take 2 and my spoiler-free reviews.
Ah, too many things, I can't comment on them all. Movies: I LOVE the ads, but then again, I don't go to the cinema two-point-whatever times a week. Next, "manger-bouger" - they have to put that in there, it's a law. I think. In any case, all food advertising must cite that site so that Frenchies don't get as fat as Americans. Blame Michael Moore (my hero) for being candid about what's what. As for the "hey, what did you expect..." ... Hey, what did you expect?? In France, advertising=sex=advertising=sex... Last comment: I'd love to see some movies but hate to do so alone. Don't know why. But love popcorn. Let me know if you want an extra body in a nearby seat!
ReplyDeleteI'm definitely up for movieing together. And see Question du Jour #2. Thanks for reading and stay tuned!
ReplyDeleteI too am a movie fiend but haven't really taken advantage of the Parisian cinema scene yet! I hear you can get in a lot cheaper with a student ID, but I imagine that's probably around the Sorbonne/Odéon area. Let me know which movies you've seen and how they are; I want to start going way more often!
ReplyDeleteP.S. the weird phone/rock commercial is for Crédit Mutuel, my provider. It plays in a constant loop at counter at the bank, staying just as illogical with each new repetition.